It’s no secret that the huge drawback of all, without exception, online stores is the fact that the product sold in the network to the buyer can not be picked up, touched, weighed and examined from all sides. That is why a qualitative selection of photographs and images of the product affects the conversion and growth of the company’s profits several times more than the design of the logo or even thought out to the minutiae of site navigation. I suggest you a hot ten recommendations for choosing and processing photos for your products, using which, you will see how often users began to put them in the shopping cart.
Attention to the goods.
The easiest way to success and significantly increase the conversion from the page – do not be zealous with a common design and patterns. The product should never be lost in the overall pathos and atmosphere of the site. Let the most attractive picture on the site will always be your best-selling product, not a logo and certainly not a background.
Access to the details.
Any of your products can always be viewed large, and the quality of the photos makes it easy to make the eyes of the user painless. Large – it’s really on the whole screen to see every detail on the image.Unfortunately the fashion for screen magnifiers has long since passed. Now it is already considered that it is easier for a person to enlarge a photo with one click and consider the detail of the product that is of interest to them, rather than in a few minutes crawl around the table with a mouse, adjusting the virtual magnifying glass to the required place in the miniature of the photo for enlargement. Please leave the screen magnifiers in the nineties of the last century – there is the place for them.
Review 360. It is very important to understand and accept the fact that one photo is small. I do not know exceptions for such groups of goods that really only needed one image for a full evaluation of all characteristics. Unfortunately, we live in a three-dimensional world, and to transmit a three-dimensional object on flat monitors, as the geometry course for grade 7 says, it will take at least two different angles, or three. Add more photos from different angles, give your customer a chance at least to feel your product from all sides.
Three-dimensional modeling can be created in several ways. The principle of creation consists in complete and detailed duplication of design solutions from the starting point, but already with the use of a professional software product. This allows you to achieve a photo of realism of high quality, but this requires a lot of time and labor costs. The fact is that not professional engineers are involved in creating a three-dimensional model, but 3D artists are involved in the work, which can allow for various technological inaccuracies.
Summing up, it is worth noting that 3D modeling, undoubtedly, remains one of the most promising directions in the development and application of CAD, while constant improvement of visualization technologies makes it possible to obtain an even better product.